nascar viewership by year

Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Last year's fifth race, which took place in Phoenix six days earlier . Not only in the business world, but in all sports as well. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. NASCAR sees positive trends in attendance numbers - Sports Business Journal The network windows and broadcast windows have never been more important than they are in 2021. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. The truth was of course far from that. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. Follow below for live results and highlights from this year's Wurth 400. Brian Herbst is the senior vice president for media and productions for NASCAR. What is the sweet spot for how long a race should be from a television perspective? Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Please do not hesitate to contact me. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. And they demand a network window. Going against the NFL in the fall can be a tough proposition. Fair to say midweek races are probably an idea thats come and gone? Be the first one to comment on this story. In terms of tier one sports properties, he said. NASCAR Won the TV Viewership Fight on Sunday but May Be - Sportscasting Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. In todays world TV ratings arent the big deal they once were nor the only thing that matters. That was a concession NASCAR made for the big contract. According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. ET Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. As soon as this statistic is updated, you will immediately be notified via e-mail. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Then you can access your favorite statistics via the star in the header. Along with that came an all-important metric: the Nielsen ratings. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. The statistic depicts the average national TV viewership in the U.S. for selected motor . Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Get in touch with us. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. Las Vegas TV Ratings: March 2021 (NASCAR Weekend) And a lot of that will be dictated by the penetration levels that are there at the time of the year. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . There is only up to go from here and that is a good thing. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. In todays media world they are now just a small part of what is used to measure the popularity of the sport. The Great Recession that swept across the landscape starting in 2008 changed everything. Its a great viewership opportunity. * Asterisk indicates race was postponed to Monday. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. NASCAR average TV audience in the US 2019 | Statista It's also down from March 2019 numbers. The 2019 race averaged a 5.3 and 9.17 million, while the 2018 event averaged a 5.3 and 9.30. In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. So that's a positive viewership increase of 2%. Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. Due to varying update cycles, statistics can display more up-to-date Hendrick may consider changes after Elliott, Bowman injuries The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. Id say in particular, in the short term, those network windows are really, really important. For us, we are a linear TV property today. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). April 29, 2023 at 3:55 PM. That is more critical to our sport than probably any other sport in America. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. So I think thats probably unlikely. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. There are also financial tradeoffs to that as well. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). To use individual functions (e.g., mark statistics as favourites, set Saturday's NASCAR Xfinity Series race was shown via FS1. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. This statistic is not included in your account. Is shortening the schedule back a little bit something to consider? This. or Disney plus; there's more competition for those eyeballs then there's ever been. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. There is a lot of tradition in these race lengths. Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. I think that the momentum is good. Related: NASCAR ratings on big rise compared to recent years in 2022. NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo Please logout and login again. Flat is better than down, but. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. The news sort of heads downhill from there. Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? (The Athletic obtained data that confirmed Herbsts point). That's the first time in a decade that that has happened, Hebrst said. (2022). NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Learn more about how Statista can support your business. Find your information in our database containing over 20,000 reports. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. That NASCAR was doomed, soon to become nothing more than a memory. So even if were competing versus the NFL, we hold up pretty well. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. You may opt-out by. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. Your email address will not be published.

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