Everything you need to know about MVP, Alpha, and Beta? Talking about the price of their product, it is $11.9. The founder of the Electra Drink brand has asked for $350,000 in exchange for her companys 20% equity in Shark Tank. Is Electra safe to use while pregnant or nursing? What Happened To The Blowzee After Shark Tank? Harris introduced Electra as a better-for-you functional beverage hydration company. If we talk about drinks, then sports drinks are also present in this sports category but they are not able to fill the need properly. It also sells powder packs at a price of $19.99. Copyright 2023 Shark Tank Talks - All Rights Reserved. They also stated that they would like to promote the product to professional boxers, MMA fighters, and other sportsmen that require a rapid way to hydrate while fighting/training. Oh, yeah, passion punches! Fran was seeking $350,000 for a 20% stake in the company, which was valued at $1.75 million on the show. Everything you need to know about your Pitch Deck? Electra is only available on the companys website and is not available in any stores. Licensing effect: How it impact businesses? Food & beverage. New players only. However, there are many beverage startups that are becoming a competitor of this company regarding hydration drinks. Fran Harris decided to create Electra to provide a healthier hydration alternative to the big brands of sports drink for everyday doers, hustlers, and athletes according to its website. Shein Business Model Breakdown: How Shein makes money? Fran shared that she had just started this company as it was at the stage of pre-revenue. When sending cash remittances or wire transfer to a bank account in the Philippines (such as BDO, BPI, Metrobank, Landbank, DBP, etc. As of January 2022, the company is still in operation. Here are the reasons for its failure! In this section, we will examine the challenges and competition Electra has faced, as well as how the brand has managed to differentiate itself and carve out a niche in the sports drink market. What happened to Electra after Shark Tank? During the pitch, the firms value was $1.75 million; however, the company is still in operation as of January 2022. And the company said it expects the sales of its drinks alone to hit $30 million in the next three years. Here is an update on Electras net worth so far. Barbara Corcoran was the only Shark that made a bid for Electra. But opting out of some of these cookies may have an effect on your browsing experience. This is such a field, there are many big brands in it, which do not allow the small company to grow. New York-based brand Cure Hydration has successfully raised $2.6 million. What Happened To Bleni Blends After Shark Tank? The founder plans to use the money he or she has acquired from Shark Tank for things like advertising and production. Shark Barbara Corcoran asked Harris for a breakdown of where she plans to use the $350,000 investment. Electra: What Happened To Sports Drink After $350,000 What website does Electra Beverages have? Yes, they are finalizing the powder formulae. In 2022, she introduced powdered drink mixes. Fran Harris, a founder of Electra, scooped up a shark in a novel way on the show Shark Tank. Do tell us all your thoughts in the comments section below, we look forward to reading all the comments in the section below. During Season 12 Episode 9 of Shark Tank, Fran Harris appeared seeking $350,000 for a 20% stake in her sports nutrition company, Electra. The funding that Harris raised from Shark Tank was going to be used for marketing. Like other athletes, she consumed sports drinks throughout her collegiate and professional basketball careers. Electra Beverages main competitors in the market are Baxi, DENSO Manufacturing, CzechELZAB, and Ellab. Dunning Kruger effect: Why it matters in business? The three available flavors are Passion Punch, Oh Yeah Orange, and Litty Lemonade. Fran made a mistake by sharing an unnecessary point during the pitch. Electra Beverages The sports drink comes in three flavorsLitty Lemonade, Passion Punch, and Oh Yeah! Electra seems to have a modest online presence, but it is still in business. The sports beverage industry is a billion-dollar industry ruled by the worlds most popular sports drink, Gatorade. Electra is a healthier sports drink option The current Electra flavors are Passion Punch, Litty Lemonade, and Oh Yeah! Who is the founder of Electra Sports Drinks? It is designed for athletes as well as the average on-the-go person, and it contains a number of essential vitamins, minerals, and electrolytes. Each 16 oz bottle only contains 60 calories. The founders pitched their product to the panel of investors, showcasing the unique features and benefits of the sports drink. Many established companies have already established themselves as leaders in this market. Electra Sports Drinks Net Worth 2023 - Shark Tank Updates Corcoran and Harris agreed on a deal: $100,000 in investment and a $250,000 line of Harris stood her ground and explained why she wants to do both. Fran Harris, the founder of the Electra brand, is a multitalented female who has been athletic in her college time.

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electra sports drink net worth

electra sports drink net worth

electra sports drink net worth