stakeholder analysis of emirates airlines

Moreover, we have to look which need is least and which one is of most importance. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are better for the environment, better for operations, and better for customers. The cargo division also introduced new loading protocols to safely utilise overhead bins and passenger seats to carry cargo. Changing Govt policies and regulations Emirates Competitors Internal and External Stakeholder Analysis - Peachy Essay Overall, the three strategies can be implemented without incurring extra costs. Air canada- Digital Marketing Strategy Keshav Arora 1.9K . HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group. [1] has identified the following 15 airport stakeholders: passengers, air carriers, general aviation users, airport organisation, investor holders and bondholders . These fundamental ingredients of our success remain unchanged. The aim is to identify the strategic choices of the firm that could improve its competitiveness in the industry. Emirates Group Announces 2020-21 Results (2021) 'Emirates Airlines' Strategic Choices and Decisions'. The airline was established by the Emirates government. These airlines mostly position there brand on following factors. Web. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! The airline has pursued an aggressive growth strategy, often being the launch customer for new aircraft models and investing in new technologies to improve operational efficiency. However, Emirates can integrate backwards with its in-flight amenities (strategic option 2) to compete. Key Performance Indicators (KPI's) Report. Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. Diversification is referred as offering new services to new market. Web. According to 2007 report the airline is declared as the leading airline in term of revenue it generate, fleets (group of planes), and the passenger it carry, of Middle East. Change Management in The Emirates Airlines Report SWOT analysis is a strategic tool for the evaluation of a firms internal and external environments to determine its strategic position in the industry (Kotler & Keller 2011). The government has also establish a trade free zone for conducting businesses activities. 2, pp. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. They have competitive pricing strategy. In recent times major airlines such as British Airways has been plagued by downtime in their passenger support systems due to failure of IT infrastructure causing cancellations of flights and passenger inconvenience. On social-cultural basis the country is one of the diverse in this Middle East region. The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a loss of AED 1.8 billion (US$ 496 million) for the first time. British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.4K views12 slides. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being . And the government is working hard for the development of UAE. It is the largest airline in the Middle East and the fourth largest globally in terms of passenger volumes, operating the worlds largest fleets of Airbus A380 and Boeing 777 aircrafts. According to an article it is clearly mention that Etihad along with Emirate Airline are providing tough time to its competitors. With many award in 2012 the company is also ranked 8th best airline in term of services it is providing around the world. Emirates is also the fourth in the ranking of all airlines globally (O'Connell and Bueno, 2018; Redpath, O . These forces are further divided as the macro forces as well as the micro forces. Auckland International Airport SWOT & PESTLE Analysis, Royal Jordanian Airlines SWOT & PESTLE Analysis, Yansab (Yanbu National Petrochemical Company) SWOT & PESTLE Analysis, Sharjah Islamic Bank SWOT & PESTLE Analysis, Emirates National Oil Company (ENOC) SWOT & PESTLE Analysis, 1. All Rights Reserved. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Emergence of strong competitors in the region like Etihad, Turkish Airlines and Qatar Airways, 1. In 2020-21, dnata executed the USs first green turnaround of a customer aircraft at New York JFK, an achievement made possible by its previous investments in zero-emission, electric ramp ground support equipment. Moreover, their major aim is provide the quality services for that they have dedicated team that work day and night for ensuring the quality (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. The top destinations for expansion include locations in South Asia through code-share agreements with other carriers such as Malaysia Airlines (Lovestock, Wirz & Keh 2002). Reach thousands of academicians and corporates across the globe. For Promotion of their brands Emirate Airline uses of traditional marketing techniques like: They allocate a handsome amount for their advertising budget. Emirates and Dnata are independent entities, but under common management. The feasibility of the strategies based on its resources and constraints. The airline purchase its aircraft from the top companies in the world Air Bus and Boeing. SWOT Analysis: Meaning, Importance, and Examples. Table 2: External stakeholders (Source: Qantas, 2020) Stakeholders' nature and implications of conflicting interests. The Emirate Airline also adopt that strategy. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are. Strong growth and world class infrastructure, 1. Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. utilization of large carriers, such as Airbus A340, with a considerable carrying capacity (Lohman et al. Strong supply chain partnerships, e.g., with aircraft manufacturers, like Boeing, Integrated hotel & tourism services (5-star hotels), Primary user of the Dubai international airport an important stopover for travellers, High debt burden (up to 42.4bn Dirham in FY2014) that affects its expansion efforts, Risky acquisitions and diversification actions, Weak HR processes relies on low-wage labour for baggage handling, Declining liquidity level current ratio dropped by 21.8% to 0.8 in 2014, Huge market in China a fast-growing economy with tourist destinations, Market opportunities in the Travel & Tourism sector Dubai visitors, Partnerships (horizontal integration) with airlines like Jet Blue to minimize operational costs (strategic option 1), Rivalry from established national (Etihad), regional, and international carriers, Global recession trends in China and the EU. They offer various cabin classes, including Economy, Business, and First Class, each offering a distinct range of services and amenities. "Emirates Airlines' Strategic Choices and Decisions." Notably, in Australia dnata began ground handling for Qantas at most of its major airports and GTA dnata, its joint-venture company in Canada, was awarded a five-year ground handling license for ramp, passenger, and cargo warehousing services at Vancouver International Airport. In term of UAE, the environment of UAE is the dynamic environment.

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