It's more family-focused than child-centric. ESPN Audio accounted for over half of all sports listening and more than one in five people (22%) listen to ESPN Audio across all platforms each week on average. American football, baseball, and basketball dominate the US market. A Look Inside the Modern Sports Fan: NFL vs. NCAA vs. MLS vs. MLB "This was up a whopping 26% over 2018, and it represented the event's highest viewership since 2015," Jon Stainer, managing director of Nielsen Sports, Americas, said. With that in mind, here is a selection of the top audience segments and categories available in BDEX's taxonomy: ESPN Segments. Viewership for ESPNs exclusive coverage of the. The most popular titles include. CNN Number of Employees, Statistics, Diversity, Demographics - Zippia ESPN beat its closest competitor by 74%. 3 Followers Founder, CEO of World's Greatest. One riveting highlight was a roundtable discussion about racism with college players and Kirk Herbstreits emotional response. In fact, the ESPN App reached more users in September than any sports app has ever reached.*. The average salary in the NBA in 2023 is roughly $10.5 million. Need Photos? Things are looking up now for ESPN+, but it wasnt this popular initially. Such a large product/ service portfolio has helped the company in creating high visibility globally. The account gained 127.8K new followers in the four last weeks. At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. Sports are a great source of entertainment for many. TV Ratings Say Fans Are Buying into F1's New Era - Autoweek However, for the audience demographic the series is trying to attract, it is a significant off-putting factor. ESPN continues to reap benefits with boxing telecasts; through eight Saturday night telecasts on ESPN, Top Rank on ESPN has averaged 1,102,000 viewers, up 40% from 11 Saturday night telecasts in 2019. ESPN has evolved through the years. James Pitaro, Chairman, ESPN and Sports Content, 2022 College Football Playoff Semifinals on ESPN Score Most-Watched Non-New Years Day Semifinals of CFP Era with 22.1 Million Viewers. As the pay-TV era nears its inevitable conclusion, what will become of "The Mothership"? ESPN employees are most likely to be members of the democratic party. UPDATE EXACTLY ONE YEAR LATER: Categories include branded and co-branded apparel and accessories, sporting goods. The respondents were between 18 and 64 years old. In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. The Worldwide Leader says in the first five months of 2016, ESPN leads its fellow networks in key demographics especially in the key demographics that are big with advertisers. 40 million ESPN Podcast-related views on YT. Seven of those were held thus far in 2020, with four of them. The audience peaked with 6,509,000 viewers at 10:30 p.m. ET. The two most-watched sports news/studio shows on cable. Expanded to include alternative presentations across other sports, and with other hosts UFC 278 with The Gronks, College Football with Pat McAfee, PGA Championship with Joe Buck and Michael Collins, and NBA in Stephen As World. The telecast was rated 15th out of the top 150 Cable TV shows in the 18-49 adult demographic. Drive to Survive documentary helping bring in new generation of US F1 There is more exclusive programming coming in 2021: a morning highlights/opinion show; a program hosted by Stephen A. Smith; the nine-part Man in the Arena focusing on Tom Bradys march to nine Super Bowls; and versions of Peytons Placeshosted by David Ortiz (MLB), Ronda Rousey (combat sports), Abby Wambach (soccer) and Eli Manning (college football). They served as a means to maintain ESPNs relationship with fans, showing ESPNers are missing sports together with them. 1. There were 24.9 million ESPN+ subscribers by the start of 2023. ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. It remains relevant to todays audience and has become a cultural touchstone that links generations. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. This year included ESPNs most-watched Mens Semifinals telecast on record (Tiafoe/Alcaraz) with 2.96 million viewers and the third most-watched Mens Final on record (2.2 million viewers, up +3% from 2021). To wit, in the heavy news cycle of 2020 ESPN accounted for 13 of the biggest 25 cable audiences. The consumer audience that ESPN is targeting with the X games are extreme sports enthusiasts who are typically millennials/Generation Y. Millennials actually "consists of 58 million extreme sports enthusiasts and are the action sports market target audience" (Dachman, 2012). The disparity is consistent with other sources of information. Is ESPN the most-watched sports network? The largest age group of visitors are 25 - 34 year olds (Desktop). espnW also contributed leading content, notably When We Play, a programming initiative spanning ESPNs networks and platforms June 2123. Both races aired on ESPN. With the new deal, every SEC football and mens basketball game will now be carried on an ESPN network, solidifying ESPN as the exclusive rights holder of the SEC through 2033-34. Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! More than 458 million viewers watched eSports in 2019. ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. ESPN presented content and experiences that explore stories at the intersection of women, sports, culture and the fight for equality. As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider. This article will explore the demographic of sports radio listeners in the United States and provide insight into the characteristics of this audience. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. By the numbers: ESPN, like many of its competitors, is faced with the delicate task of planning for the future (i.e. Here are Super Bowl ratings for18-to-49-year-olds the prime demographic for advertisers over the past ten years. 46% of the average NBA team's fans are white, compared to 61% for the average NHL team. Among Viewers 18-49, ESPN Tops all Cable Networks by Wide Margin, Long List of Studio Shows with Surging Audiences, Every Live Edition of, In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. XFL Week 10 TV Ratings On ABC/ESPN, And ESPN2. bleacherreport.com Market Share, Revenue and Traffic Analytics - Similarweb Hows the viewership of ESPN shows? Both include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainments sports betting partner, William Hill, and DraftKings. The average engagement per ESPN's is 378 with 69 reactions and 309.5 comments. The increase was 15% after the first two rounds. Doug Kezirian named ESPN sports betting insider. ESPN Stories debuted on the ESPN app in July. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personalities that they love. New offerings include. They also got similar results, which ESPN published on its site: Sponsorships for womens professional sports did grow by 20% in 2022. The biggest company in sports media continues to look for growth opportunities in new areas of great potential, reaching fans, particularly young fans, where they live their media lives. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. Its presence on pay TV is slowly waning, but its OTT services are picking up. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. 2022 PlayToday.co All Rights Reserved. Industry publication DigiDay recently reported on the . 2 sports network in the U.S. in 2020. The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. ESPN created the X Games for the purpose of profit and entertainment in the form of sponsorship endorsements. On Friday nights, there were Disney movies with a sports theme. Demographics: The NFL fan is 41% more likely to be a Male than a Female, and is most likely to fall with the 50-59 age range. I was told it would be for three months at all of $5.50 per hour. By adapting to the changing times, the network has managed to stay relevant. The USFL, which also opened their weekend with a cable . The first captured the state of mind of fans during the stoppage and another the heightened anticipation for sports as they began to return.
espn audience demographics